Spring 2009 – Another Change, a Brand New Concept

  1. Rob
  2. January 12, 2011 6:42 pm

Innovation, adaptation, and constantly pushing the boundaries; good, fresh ideas put into action, it’s what keeps the retail industry buzzing.
Our last big change was the launch of a totally new shopping concept. A small space, utilized to the very best effect was our aim. Basically, a small “lounge” area, with screens linked to the website. Behind the “lounge” was a large stockroom, housing over 1000 product lines. Customers could browse the site, then actually touch, feel, try on garments they had selected. There was also a facility to email a “wishlist”, and to come to the store, where the selections would be waiting. Customers who “got it” were in love with the concept; a really relaxed, quirky way to shop a massive range of products in a tiny store. Our footballer and celebrity clients particularly loved the idea, and would happily sit for an hour or so, putting together a shopping list. There was a real VIP feel to the service, almost a personal shopper experience. The brands were pretty enthused as well, and the concept caused a little bit of a stir in the press, and across the industry……

Bagga Menswear Shop

Where else could you visit a tiny store, and have the option to shop such a massive collection of brands?  At the time, about 35 brands were available including Armani Jeans, G Star Jeans, Nudie Jeans, Evisu, Stone Island, PRPS, True Religion and loads more.

Bagga Menswear

Inside the “store” just a tiny selection of product was on display, creating a kind of “gallery” feel.

Chilling with a coffee while someone does all the running around is actually a really nice, relaxing way to shop.
Apparently, there’s someone in Scandinavia using a similar concept now. I think the UK will see more of the idea…….

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Spring 2009 – Another Change, a Brand New Concept, 5.0 out of 5 based on 1 rating

5 Comments

  1. Darrell Freeman says:
    Posted January 18, 2011 at 7:05 pm | Permalink

    Great concept, how were sales in this type of estore?

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  2. MOD says:
    Posted January 19, 2011 at 10:24 am | Permalink

    Hi Darrell. Sales were excellent – sales per square foot were incredible in fact. This concept suits a particular niche of shopper, and is a fantastic utilization of space. Oki-Ni tried a similar concept a few years ago – the big difference (and weakness) of their venture was that the goods were not on site – i.e. you could only order, and not take goods away with you. This concept will be seen again!

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  3. Sparky says:
    Posted February 14, 2011 at 1:36 pm | Permalink

    You see something like this would appeal to me greatly. It would appeal to men in particular and I will tell you why, because men are not women, I am not saying all men are the same but what I am saying is that they don’t half as enjoy the whole shopping experience as women do, all the women I know love going into the shops, love having a good rummage through the rails love holding stuff up against them etc etc.

    I hate nothing more than going to a clothes store to have to look through rails while being pestered by someone asking can they help, and importantly seeing clothing on someone is a big factor in making a decision to buy rather than looking at them hanging on a rail. I see sites using dummies or nothing at all selling clothing and it looks terrible.

    I am also the type that do things like check stock or reserve items outside electrical stores while sitting on my iphone or laptop in the car, this kind of thing incorporated into the computer based clothes store would be excellent, say buy/reserve you items online, check stock, you sit the items out for the customer for a time period, the customers produce their reservations number, try the clothes on, pay, leave.

    So a computer based store with good stock and online reservation facility and even iphone app if you wanna take it to another level would be just excellent, lots are sleeping in as they say or missing the boat

    Lower rent, less staff, I dont need to go on, its a win win

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    • Sam says:
      Posted March 3, 2011 at 10:27 am | Permalink

      A win, win indeed. I heard on the grapevine that our concept has been adopted in the UK somewhere, by a menswear store. If I find out more I’ll let you know. You wouldn’t have wanted a glass wall showing our storage area, really! Quite chaotic. Bit like a duck on a pond, smooth and calm on top, but frantically paddling underneath! Cheers

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  4. Sparky says:
    Posted February 14, 2011 at 1:39 pm | Permalink

    Ohhh and glass walls showing the stock room (Depending on how tidy it is) would also be excellent

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