Buy Billabong board shorts, t-shirts and other cool men’s clothing via BuyMenswear.co.uk. Buy online because we’re sure there are lots of better things you could be doing than going into a shop. When it comes to surfing clothes, BILLABONG is the world number one. Gordon Merchant, founder and surfer, body and soul, has always had the distinct feeling for the perfect wave, and so one day he found his personal surfing mecca at Burleigh on the Gold Coast of Australia. There he sat down and soon began to produce his own surfboards and other specially-made creations and innovative equipment for the world of surfing. In 1973 he brought to market, together with his wife, the first board shorts and their success laid the groundwork for the label, which later achieved cult status worldwide.