Bluewater Park Threatens the Bagga Menswear Business.

Fast-forward a bit.  I’d created a true “destination” store with a bit of clever marketing and a solid brand mix. The shop was trading really well, and our loyal customer base was increasing monthly.

With hindsight, this was the most enjoyable period of my 16 year tenure in the Menswear industry.  My personal reputation was growing, the bagga brand was becoming well regarded in the industry, and I was making loads of money!  I was living the high life, still childless and pretty carefree..

Playing golf twice a week, keeping very fit swimming five miles a week, and drinking like a fish!  At least three heavy sessions a week – Fabulous!  The business was financing a lovely lifestyle, and was everything I could have hoped for.  Armani Jeans was on board, along with D&G Jeans, Dolce & Gabbana and Paul Smith Jeans. 

A massive challenge reared its head – Bluewater Park was announced.  It was to be the biggest out-of-town development In Europe, pitching itself at the top-end of the consumer demographic.  Every designer brand under the sun was going in, and it was right on my doorstep – 6 miles away, to be precise.  Obviously, the threat was enormous, and triggered a “fight or flight” reaction.

What was I going to do?  I’ll let you know soon…….