Our innovation – Now Being Copied on a Site Near You!

  1. Rob
  2. January 6, 2011 3:12 pm

Sometimes it’s the most simple ideas that are the most effective.

One of the big problems with selling Menswear online is the cost and hassle associated with customer returns. Everyone in the industry strives to lower their returns rate, with varying degrees of success. Customers who were accustomed to “catalogue” shopping have been spoilt by free, easy returns, and have consequently historically ordered loads of products, knowing they were only ever going to actually keep and pay for one or two items. This leaves the retailer to pick up the tab; in some cases they pay for carriage both ways, and all associated admin. This has a real impact on margins of course.

Our returns rate was incredibly low by industry standards. The devastatingly simple reason for this: In the description of every product, we specified the model’s detailed measurements, and stated what size he was wearing. Easy! Over the years, we received literally hundreds of emails and comments from customers, saying how much they loved this feature of the site. They could actually work out their size correctly. This feature is now being emulated by a growing number of sites. There are still sites, however, that use a generic “size chart”. These are invariably useless, as sizing varies so much between brands, and even between styles from the same brand. A “small” jacket from Paul Smith Jeans will not have the same measurements as a small jacket from D&G. It’s a no-brainer really. I’m pleased to see more designer menswear sites adopting this simple idea.

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Our innovation – Now Being Copied on a Site Near You!, 5.0 out of 5 based on 1 rating

1 Comment

  1. Anonymous says:
    Posted January 9, 2011 at 6:39 pm | Permalink

    I also loved the idea! Keep up with the articles, we miss Baggamenswear :(

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