Success isn’t everything – Spring 2008

  1. Rob
  2. November 30, 2010 4:07 pm

Spring 2008 was a bit of a turning point for me personally. Business was still very good, though the rate of growth was beginning to slow, as brands were supplying more and more of the Burgeoning Presence of online stockists. Particular brands that we had more or less “had to ourselves” online for years were now available in an ever-growing number of outlets. I was steering the business slowly but surely towards more top-end brands, trying to avoid the mass-market ethos that some brands were adopting. The evolution of clothing sales online has been phenomenal, and it’s far from over. Exclusivity, the need to “search out” a brand has been eroded to a huge extent; you want G Star, Evisu, Paul Smith, Prada, Gucci? Ten seconds online and you’ve found it, and if you’re slightly savvy you won’t need to pay full price.

I had enjoyed a brilliant rollercoaster ride from launching the business in 1994, and eight exciting years online, but, I should have acted decisively – I didn’t really like it any more! Still passionate about fashion and product, but bored and jaded with many other aspects of the business. Also increasingly fed up with repeatedly being the victim of crime. I should have sold up, or got some proper investment brought in, before the peak!

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